Airspace LA
A new event franchise for Airtable’s agentic future, opened by a manifesto film and carried through a vivid, cross-functional brand experience.
The film had one job: give the room a point of view before the first speaker took the stage.
I created the manifesto film that opened Airspace LA, setting the emotional tone for a day centered on agentic work and what teams can build next.
The larger experience—identity, environmental graphics, signage, stage, and spatial details—was the work of Airtable’s Brand team. My contribution was the moving-image layer inside that shared system.
Open with an idea, not an agenda.
The film establishes a human, cinematic premise before handing the room to the live program. It is intentionally distinct from a recap: its job is to frame the day.
The manifesto extended into the physical space through environmental typography and brand expression.
A consistent visual system connected the opening film, stage content, and live experience.
Selected Event Work
01 Airtable London 2025 Opening content, event recap, and an EMEA customer-story capture track. 02 ALF Conference Keynote openers and event storytelling designed for the room and the channels that followed.Build for the room. Design for what follows.
One clear idea can connect a film, a stage, and the experience around them—without turning the case study into a wall of media.