Brand Campaign

“This Is How” — National Brand Campaign

Airtable's first national paid media campaign: four spots filmed in Los Angeles with an agency partner, then adapted across television, out-of-home, social, and digital. I represented the in-house video team through creative development, production, delivery, and the behind-the-scenes film.

Role In-House Video Lead, BTS Director
Year 2023
Type National Brand Campaign
Formats TV, OOH, Social, Digital
Spots 4 — filmed on location in Los Angeles
Four spots. One visual system. A national campaign that still had to feel unmistakably Airtable.

Each spot translated a real industry workflow into a physical, visual story. My focus was continuity: protecting the brand idea as hero films became dozens of shorter edits and placements.

This Is How social cut — furniture design
This Is How social cut — media company
This Is How social cut — production studio
This Is How social cut — event production
Social campaign cuts across four industries — each tailored to a different Airtable use case.
This Is How out-of-home airport billboard
This Is How out-of-home street placement
Out-of-home placements — airport billboards and street-level displays.

Behind the Scenes

I directed the behind-the-scenes story to show the people and production decisions behind Airtable's move onto a national stage — useful externally as brand content and internally as a marker of the moment.

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