Real companies.
Real stories.
On-location documentary films about the people behind enterprise work — honest stories in which the product earns its place.
I helped build a repeatable documentary format for Airtable's enterprise stories: unscripted interviews, real workflows, small crews, and an editorial system that could travel from a guitar factory to an airline operations center without losing its point of view.
Taylor Guitars
El Cajon, CaliforniaAt Taylor's El Cajon factory, we traced a guitar from raw tonewood to finished instrument — using the rhythm, texture, and hands-on craft of the floor to make an operational story feel tactile.
Explore the Taylor Guitars case study →JetBlue
New York, NYFor JetBlue, the story was scale without abstraction: a 400+ person IT organization turning a complex digital roadmap into something teams could see, prioritize, and act on.
Virgin Voyages
Miami, FLA fast, design-led story about more than 80 marketers working as one team. The two-day Miami production was built to match Virgin Voyages' pace, color, and confidence.
Code & Theory
New York, NYFilmed during Code & Theory's 2023 leadership event, using a temporary adjacent studio to turn a live-event constraint into a focused customer story.
A system with room for real people.
One documentary framework, adapted to each company and distributed across web, sales, social, and events.