Product Feature
How We Built It: Airtable Cobuilder
A behind-the-scenes product film about the people building Airtable Cobuilder. Instead of explaining the release through a feature list, the format uses engineering and product voices to make an AI product story more human and legible.
Lead with the builders. Let the product emerge through their decisions.
Interviews, working moments, and product material are organized around the team’s point of view rather than a feature timeline. A compact production footprint keeps the conversations natural; the edit uses those voices to build toward the launch while showing enough UI to ground the story.
The film is a repeatable model for technical storytelling: make the product understandable by making the people and choices behind it visible.