Brief Before Screens
Align with Product, Marketing, and Engineering on what changed, who it matters to, and which proof the film must show.
Airtable · Product Storytelling
Make the Product the Story
Launch Films · ScreenStudio UI · Agent-Assisted Production
Software should be understandable without looking like a software tutorial.
I built a repeatable way to explain Airtable launches: align the story with Product and Marketing, choreograph the interface around the narration, and combine intentional UI capture with live action, sound, and editorial rhythm. Agents accelerate the mechanical work; product claims and final creative decisions remain human-led.
The Product Film System
UI as Performance
Build stable demo states, rehearse each interaction, and record clean ScreenStudio moves that reveal one idea at a time.
Direct the Attention
Use crops, motion, pacing, sound, and live action to guide the eye instead of asking viewers to scan an entire interface.
Automate the Mechanical
Agent-supported file organization, first-pass stringouts, temporary voiceover, and audio cleanup create more time for the edit and the idea.
Selected Launch Work
01
Airtable AI: The New Playbook
60-Minute SimuliveA 60-minute program built like an editorial film rather than a webinar. I led production from preproduction through delivery, bringing together New York live action, Riverside interviews, customer voices, UI screen recordings, animation, sound, and score. Product engineers stayed close as features changed; the story remained coherent.
02
Airtable AI: Omni Product Launch
Product Launch VideoThe hero film for Airtable's June 2025 Omni launch. I led end-to-end production, recorded product flows in ScreenStudio, and worked with an external animation partner on the most complex UI moments.
03
How We Built It: Cobuilder
Behind the ScenesA product story told through the people who built it. I led the concept, direction, and edit, working across Product, Engineering, and Marketing to connect the team's ambitions with a clear product demonstration.
Different formats. One point of view.
Show the interface clearly, give the audience a reason to care, and let production value support the product instead of overwhelming it.