Campaign
NY Knicks Statement Campaign Launch
An in-house launch film for the Knicks’ Nike Statement Edition jersey. I directed, shot, and edited the piece, treating the uniform as part of the team’s identity rather than a product reveal.
Treat the jersey as identity, not merchandise.
Controlled product close-ups establish the jersey as an artifact, then the film opens into the energy of Madison Square Garden. The edit builds through sound, pace, and player detail until the reveal feels like a team moment. It was an opportunity to carry one visual idea from concept through final delivery inside the MSG creative team.
The result is a compact campaign film built to work across the Knicks’ digital and in-arena ecosystem without losing its cinematic point of view.