Brand

OBI TOPPIN x JORDAN

An athlete portrait for rookie Obi Toppin following his signing with Jordan Brand. Made during COVID-era NBA restrictions, the piece needed a small footprint and a visual idea that could stay premium without becoming overproduced.

Role Director, Cinematographer, Editor
Year 2021
Type Brand Partnership / Athlete Profile
Partner Jordan Brand
Start with the person. Let the partnership live inside the portrait.

I directed, shot, and edited with a minimal approach: one camera, natural moments, restrained movement, and no voiceover. The training environment gives the film its intensity; the quieter portrait details keep Obi’s personality at the center. Jordan Brand is present, but the athlete remains the story.

Obi Toppin portrait session
Portrait session at the Knicks training facility

The piece shows how partnership content can feel specific to both athlete and brand without becoming an advertisement first.

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