Airtable AI: The New Playbook
A 60-minute January 2026 simulive program built as an editorial film. I led production from preproduction through delivery, combining live action in New York, Riverside interviews, customer voices, UI screen recordings, and animation while the product continued to change.
The Format
Live action gave the chapters atmosphere and visual resets.
Riverside interviews let customer and executive voices carry the narrative without forcing everyone into a studio.
ScreenStudio capture turned product states into rehearsed, legible sequences rather than raw screenshares.
Engineering collaboration kept the demos current as the product changed during production.
The Edit
Chapters made each segment useful on its own; pacing, transitions, sound design, and a custom score made the full hour feel continuous.