Product Launch
Airtable AI: Omni Product Launch
The hero film for Airtable’s June 2025 Omni launch. I led the production end to end, recording many of the product flows in ScreenStudio and working with an external animation partner on the most complex UI moments.
Make the interface support the narrative, not become the narrative.
Product capture, animation, and brand imagery move as one sequence instead of separate modules. Stable demo states and deliberate cursor movement keep the software readable; editorial pacing and sound give the announcement momentum.
The result is product communication that feels authored: precise enough for the interface, broad enough for the brand.